CEO of Customer Think Corp, Bob Thompson, penned an article in October 2012 where he berated those involved in B2B sales and marketing for failing to acknowledge the growth in customer power when it ...
As B2B marketing evolves, so do B2B buyers. Along with the rise of various technologies and fluctuating economic conditions, the B2B buyer's journey has changed, as has how buyers make decisions.
Known as the largest generation in the U.S. labor force, Millennials (defined as between ages 20 to 35) are a valuable demographic in B2B sales and marketing. A recent study from Sacunas, a B2B ...
Ed Marsh, founder of IntentData.io, has founded and run several B2B companies in the US and abroad, in technology and industrial fields. It’s time to debunk two B2B revenue growth myths. The first is ...
Making personal connections and showing a high awareness of customers' needs is not exclusive to B2C marketing. Businesses need their service providers to understand their specific needs and concerns, ...
Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...
Social Media Sites Such as LinkedIn Gaining Importance Among Purchasers/Influencers in the Business-to-Business Decision Making Process (via PR Newswire) Latest Research Report From the University of ...
Turn the tables. Imagine you’re the customer, sitting at a big conference table with your committee, sourcing HVAC systems for the new headquarters. In front of you are heaps of facts, figures, ...
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Bonnie Moss The B2B buyer ...
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are ...
New Research: 86% Of B2B Software Buyers Rely On Third-Party Reviews When Making A Purchase Decision
The rapid expansion of the salestech and martech landscapes created a solution explosion, with many buyers prioritizing platforms that can integrate into their existing tech stacks. However, new ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Many people are talking about the drastic changes to the consumer purchase journey due to ...
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