But here’s the thing—it doesn’t have to be one or the other. The best leaders know that data and intuition are two sides of the same coin, and when used together, they can drive decisions that are not ...

For as long as humanity has conducted business, we’ve used data to make better decisions. Farmers observed which crops flourished in which seasons and planted accordingly. Vendors saw which products ...

Data analytics is an advanced technology method that companies all over the world use to look at data and turn it into usable information. It is an important tool that drives growth and progress in ...

Employees are staying put due to economic uncertainty and declining job prospects. There's a need for value-driven leadership ...

The phrases “data-driven” and “data-informed” have quickly become business buzzwords as the rate at which we can collect and analyze data continues to increase exponentially. But how should business ...

Hashim Anwar asked his business school friend Rob Mancabelli for advice on his children’s education. As a former teacher and school administrator, Rob knew how hard it was to find good data to guide ...

Nataliya Andreychuk is the CEO of Viseven. She is a leading digital transformation evangelist for the pharma and life sciences industries. Decisions in business depend on the information you have and ...

New insights from Visa demonstrate the value of maintaining access to relevant customer data. Understanding the latest trends in consumer spending and payments can give travel companies a leg up on ...

Using data in marketing is nothing new. In fact, data is so deeply ingrained in the fabric of online marketing that even marketers who aren’t actively leveraging it are still impacted by it. From big ...

Data analytics has become integral to running a business of any size. While using data to make better decisions used to be the domain of big companies, smaller businesses have gotten into the act. We ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...