Jerry Cao is a UX content strategist at UXPin — the wireframing and prototyping app. To learn more about how to create visually digestible interfaces, download the free e-book Web UI Design for the ...

Web design is fundamentally about visual communication. The most effective designers can keep their viewers’ attention long enough to communicate a message. Companies have been making a big change ...

Voluntarily paying attention to one object in a crowded scene enhances perception of that object and increases the activity of neurons representing it. Attention can also be drawn involuntarily by ...