While small business websites employ various strategies to pull in potential customers, landing pages serve a primary purpose—to prompt a specific action. A well-constructed landing page can make a ...

A well-designed landing page can mean the difference between a website visitor and a customer. Here are 30 examples of great landing pages for inspiration. In the world of digital marketing, landing ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In the world of digital marketing, few things are more ...

When someone clicks on an ad or a link, where they land often decides whether they sign up, buy, or bounce (leave the page). That’s why the type of landing page you choose when setting up a marketing ...

If you want to land the big fish, you’ve got to radically rethink your landing pages. In today’s post, I’ll give you 15 landing page ideas that you can steal (sorry, I mean “borrow”) for your own ...

Conversion isn’t magic. In fact, it’s very much a science of the mind, but that doesn’t mean it’s always straightforward. Writing compelling copy that keeps the sales process moving requires deep ...

Service area pages are website landing pages that promote the locations to which a business travels to serve its customers. They are sometimes also known as “city landing pages.” When properly ...

I wouldn’t advocate for jumping on many marketing trends. In most cases, by the time you’ve noticed that every marketing agency sends an animated holiday email or every startup has silly photos on ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...